The news comes as Ted Baker has made its first step into the clothing gaming market by showcasing its AW21 collection on Animal Crossing: New Horizons. Desmond asked me if we could test the Epic Games Unreal Engine 3D avatar of my. “Hosting our first fashion show in Animal Crossing to showcase our vegan ‘Co-Exist Story’ collection is the logical next step to our Looop Island concept, which was conceived to encourage our customers to reuse, remake and recycle unwanted garments.” Following last weeks post I was approached by Desmond Frencken of HEREweHOLO. “At H&M, we are always pioneering new ways to engage our customers and fans with our ambitious sustainability initiatives,” H&M global sustainability manager Pascal Brun said. READ MORE: Ted Baker collaborates with Animal Crossing to preview AW21 collection The key pieces include a one-size-up puffer jacket, a neon-green furry chain-link scarf, an orange mini dress with cut-out details, a leather-look sleeveless blazer, and a slogan sweatshirt.Īll the villagers in Animal Crossing are animals, but Looop Island is only inhabited by animals that were not harmed in the making of the ‘Co-Exist Story’ collection, such as geese, ducks and cows, mirroring the vegan principles of the project”. H&M revealed 11 pieces from the line have been recreated in virtual form, to be showcased in the in-game fashion show and can be downloaded at the able sister’s shop.
#Virtual fashion games update
The virtual fashion pieces have launched alongside an in-game update to Looop Island, transforming it into a “vegan friendly destination for gamers.” The collection comprises selected pieces of womenswear and menswear from the retailer’s forthcoming Innovation ‘Co-Exist Story’, an animal-friendly fashion collection that is entirely PETA-approved.
#Virtual fashion games series
H&M has launched a virtual, all-vegan line and fashion show via Nintendo’s video game series Animal Crossing.
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